Project Overview

The Zyrtec brand needed design iterations for their static brand engagement banner on Walmart.com. Interpreting their style guide, the following concepts were created. Subsequently, a full banner suite was created to drive traffic to their products page.

Design Contributions

Art Direction | Design | Visual Brand Management

Static Brand Engagement Page

Option A

This option utilized color sections in the layout to group text of similar hierarchy. Straight and curved elements were mimicked from the brand logo. This direction was chosen for implementation.

Option B

As a second option, an airy, organic scheme was explored. A balance of white space and subtle gradients were used to give the feeling of clarity and relief.